Our Germany team create a new brand for leading European law firm Noerr, repositioning it as a progressive force in the market. At the core of the brand sits the concept of impact, highlighting the effectiveness and lasting economic success that Noerr creates for its clients.
“This work, a result of collaboration between multi-disciplinary talents across our global network, is a case in point of how creative and art cuts across physical and cultural boundaries.” Jessica Tan on Design Bridge and Partners collaboration with Whitney Museum of American Art to design and host its inaugural immersive art experience.
The Whitney Museum of American Art and Design Bridge and Partners collaborate on its inaugural immersive art experience, capturing the essence of the building's structure, philosophy and surrounding environment.
"At their best, brands founded by celebrities have an innate ability to turn their platform into power – to express creativity through innovation and/or ingenuity, and to connect with people in a way that matters. But at their worst, celebrity ventures bring cheap brand building and mediocre products into (already) crowded markets." Lily Thaler writes in Campaign US
“Gamers can be a challenging audience as they pick up on and spread negative sentiment around brands who have entered the space inauthentically.” Mike Woolston talks with The Media Leader on how brands should target gamers.
"Me atraen las marcas que buscan propósitos transformadores en la sociedad, y diseños que ayudan a trasladar esas ideas tan ambiciosas de forma exitosa." Chema León habla con Graffica sobre su forma de trabajar, la situación actual de diseño o sobre el auge de la IA.
Why limited editions have limitless possibilities for brands – Benedetta D'Arrigo writes that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.
Why limited editions have limitless possibilities for brands – Benedetta D'Arrigo writes that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.
Why limited editions have limitless possibilities for brands – Benedetta D'Arrigo writes that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.
Does X mark the spot? Claire Huxley, Strategy Director, and Ross Clugston, CCO North America, share their thoughts on Twitter's latest rebrand. "Whichever way you look at it, Twitter is going through a revolution on all fronts... The question going forward is whether they are ready to walk the talk and ensure it is more than skin-deep."
