Delighted to see two entries from Design Bridge and Partners shortlisted in the RIBA design competition, in partnership with Network Rail and the Design Museum, for a timepiece to be used across the British rail network.
Our London studio has launched a new identity and sustainable packaging redesign for Laphroaig, celebrating the iconic Islay distillery's heritage and designed to reduce carbon emissions by 30%. Featured in Pentawards:
The Royal Institute of British Architects (RIBA), in partnership with Network Rail and the Design Museum, have announced the shortlist in their design competition for a timepiece to be used across the British rail network, with two entries selected from Design Bridge and Partners. Congratulations to the teams!
Kungfu Pu’er Tea, producer of fine tea in Yunnan Province, China, unveils its new brand identity, created by Design Bridge and Partners, repositioning itself as a wellness lifestyle brand, 'made for urban knights', for a new generation of tea drinkers.
Laphroaig's new identity and sustainable packaging design, created by our London team, draws on the brand's archives and original designs from the early 20th century, with materials designed to reduce carbon emissions by 30%. Featured in World Brand Design Society.
"Now you don't have to wear an Hermes bag to say, I'm classy. You can buy a Barbet. All brands are fashion now." Marlee Bruning and Stefanie Gilmore talk to Ad Age about why DTC beverages are embracing the preppy style in their packaging and other elements of branding.
"Most people are still calling it Twitter rather than X, and I expect recognition of the bird is still greater than the letter. Given this likely difference in awareness, if you want people to follow your company on the platform, it's best to stick to the old brand." Matt Boffey talks to Business Insider
"If the vision is large enough, which it should be, this will never be achieved in just one project or one year — it will require sustained effort and initiatives to drive the desired growth. This is why the roadmap is equally as important as the vision itself." Hannah Duley, MD in Hong Kong, sits down for a Q&A with Branding In Asia magazine.
"Every brand should be calibrating their brand and their identity with the marketplace all the time. Do we still resonate? Are we still playing the way that we want to play with the people we care about and at what point does that start to diminish?" Ross Clugston talks to Campaign US to go inside the risky, expensive, slow process of shepherding brands through change.
"Although some of the details of the new identity bear the hallmarks of Musk’s taste for controversy, not everything about the decision to rebrand is ridiculous. In fact, there could be strategic merit in the move. And, if executed correctly, it could have the potential to unlock the company’s future." Claire Huxley writes in Transform magazine on the revolutionary nature of Twitter's shift to X.
