There were three sets of interviews. The first meeting was designed to familiarize me with the company, its strategy, and the day-to-day role I would be expected to perform. They wanted to make sure I knew everything about the job and company. It was then left to me if I was interested in returning for the second interview - which I did. The second interview was focused on my abilities, past work history, etc... The third interview let me speak to people I would be working with on the team, salary discussion, etc...