My first contact was through a recruiter. I worked with her previously so she was already familiar with my background. My next interview was with the VP of Product Management. The tone was very relaxed and flowed like a good conversation. Even though it was scheduled late in the day there was good energy all the way to the end. The next phase was an in-person interview at the office. This lasted all day and involved several people who rotated every 45 minutes. Retail Me Not provided lunch which facilitated interviews going the entire time. It sounds hectic, but Retail Me Not really puts a lot of effort into making it a relaxed experience. While they snuck in several "tell me about a time" style of question, the overall feeling was very conversational. Most importantly, each person took the time to make sure that I was able to ask any questions that I had. There were some tricky questions in there, but more than just technical ability they wanted to verify how well you would fit into the company's culture. That part really stands out about the process.