That's one funky chicken. Congrats to our Brazil team for their work with São Paolo roadside favourite, Frango Assado, for being shortlisted at the D&AD Awards.
Sometimes, the best things in life are messy. Rockaway Beach favourite, Gigi's Gelato, has been shortlisted at this year's D&AD Awards.
By giving customers some of the power, "Telfar sets itself apart from traditional fashion brands that all too closely control their advertising to maintain prestige and even inaccessibility." Kasia Bannon EVP, North America talks to Campaign US about Telfar's strategic tactics to cultivate loyalty and hype.
"New habits and behaviours have emerged with new expectations set by domestic brand innovations in China." Doris Wu writes in Branding in Asia that as China's borders open again, Western brands have a lucrative opportunity to engage a young generation bursting with influence and intent.
A new brand for Padre, from Italian olive oil producer Agricola Dargenio, created by our Hong Kong team. Celebrating a daughter's love for her father and their connection to the land.
❗️❗️❗️ VOTE FOR US ❗️❗️❗️ Our Superunion #metaverse experience has been nominated for "Best of the Internet" at The Webby Awards!! But we need your votes - simply click the link, select 'Revolutionary Road' and click 'vote'. Help us be crowned "Best of the Internet"!
Phil Wilkinson, Digital Delivery Director, and self-confessed player, fan and advocate of #RocketLeague, explains in Advertising Week why the game's passionate community and universal appeal are reasons enough for brands to take notice.
💫 New Work: Upframe - Framing the future of digital art 🇩🇪 The screen that rises like the phoenix from the trashes. Shaping the future of digital art experiences with sustainability and smart design at the heart. Tim Maiwald led a group of art lovers, design afficionados, tech fanatics and earth enthusiasts, based in Germany, who came together to create Upframe. The art collective that gives scrapped screens a bright future as design objects for art lovers. A true frame changer in the field of electronic waste-sourced products.
"Responsibility of design in a case of change is not just to adjust, but to add power and value". With #Toblerone changing its design under ‘Swissness’ rules, the removal of the Matterhorn Mountain peak from its packaging, Jim Prior, Global Chair, explains how the business of design is almost exclusively about the deployment of charismatic power, with design at its most useful when it challenges deep-set norms and breaks the rules to retain its stature of an icon.
"Meta needs a different message — and perhaps a different narrator — to better communicate its potential" Evan Gettinger, Head of Strategy NY, explains in The Media Leader why Meta's brand storytelling continues to fail.
