A new brand for Shangri-La: Superunion rebrands Shangri-La Group’s award-winning rewards programme and lifestyle platform, Shangri-La Circle.
Unlock brand value through sustainability Superunion London hosts a panel discussion on how to use sustainability to unlock new forms of brand value.
The Lexend project is a one-of-a-kind collaboration between Dr. Bonnie Shaver-Troup (Founder of Lexend), Dave Crossland (Google Fonts), Thomas Jockin (Type Designer), Linnea Lundquist (Type Designer), Santiago Orozco (Type Designer), David Berlow (Type Designer and Founder of Font Bureau), Héctor Gómez (Type Designer), Rosalie Wagner (Type Designer), Jeromy Lohmann (Head of Brand at CosmosDirekt) and Superunion. By creating an open-access, variable typographic system through Google Fonts that can be easily accessed globally and on any digital device, the partnership is helping to make reading accessible and easy for everyone; reducing the stigma around dyslexia and improving opportunities for hundreds of millions of people worldwide. According to the European Dyslexia Association, between 9 and 12% of the global population are thought to have dyslexia, regardless of culture or language.
Superunion Madrid has developed a new brand for Madrid Nuevo Norte, the urban transformation project in the Spanish capital, and one of the largest urban regeneration projects in Europe to date. It is set to transform the large area surrounding the city’s northern Chamartín railway station into one of the largest urban renewal and placemaking initiatives in Spain – with a total area spanning 230 hectares. The ambitious project will recast the disused land surrounding the railway tracks into a thriving sustainable residential and business destination, supported by an integrated public transport hub. It will bridge the urban divide between Madrid’s north and the centre of the capital, with new living and working spaces, retail, and green areas to create the sustainable environment for living, working, and enjoying life in Madrid.
Marcelo Bicudo, CEO Superunion Brazil, joins the Jury for Cannes Young Lions Design Competition 2022.
"We need to bring in everyone's voices to make the right decisions and influence positive change." - Get to know Izgi Yapici, Executive Creative Director, Superunion New York.
Introducing Superunion Ventures: a new studio targeting startups and firms backed by venture capital.
Dave Roberts wraps up the Scottish Design Awards as Design Chair, with over 100 Finalists setting the standards for high-class creativity and craft.
"The plus sign for streaming services has become a lazy default that relies on the brand preceding it to do all the heavy lifting" - Evan Gettinger comments in The Media Leader why so many streaming services are named with a '+'.
Amazing to see Phytorestore and our Brazil team 🇧🇷 Finalists in Fast Company's World Changing Ideas Awards 2022 - Congratulations for such a fantastic achievement! #FCWorldChangingIdeas
