Solicité el puesto a través de un captador. Acudí a una entrevista en Genpact (Bengaluru) en ene 2011
Entrevista
Hiring team was looking for a specific skill set- Marketing Mix Modeling. Which happened to be my core area of expertise. Therefore I comfortable answering all the questions in this area.
Preguntas de entrevista [1]
Pregunta 1
What is Marketing Mix?
How many projects have you worked on this technique?
How should the data be?
How do you capture the non linear and the dynamic effects in your model?
How long does it require to build the model and share the results?
