Digital Marketing Lead

Tailored Projects is looking for a results-driven and creative Digital Marketing Lead to strengthen our brand presence, generate quality B2B leads, and drive strategic marketing campaigns across digital platforms.

We are looking for someone who understands both creative branding and performance marketing, with strong experience in paid advertising, audience targeting, and campaign optimization. The ideal candidate should be capable of turning creative concepts into measurable business growth through effective digital strategies within a business-to-business (B2B) environment.

Key Responsibilities:

• Develop and execute digital marketing campaigns focused on B2B lead generation, client acquisition, and brand visibility
• Manage and optimize paid advertising campaigns across Meta Ads, Google Ads, LinkedIn, TikTok, and other digital platforms
• Create and oversee marketing initiatives that strengthen brand presence and attract potential business clients and partners
• Analyze campaign performance, monitor KPIs, and implement data-driven improvements
• Lead and coordinate with the creative marketing team to ensure consistent and high-quality marketing materials
• Collaborate with internal teams to align marketing initiatives with company objectives
• Identify new digital opportunities, trends, and strategies to increase reach and generate qualified business leads

Qualifications:

• Proven experience in digital marketing, performance marketing, or B2B lead generation
• Strong background in Meta Ads and Google Ads management
• Knowledge in LinkedIn marketing and B2B audience targeting is an advantage
• Creative thinker with strong understanding of branding, content strategy, and campaign optimization
• Familiarity with Canva, Photoshop, Illustrator, Adobe Creative Suite, and related platforms
• Experience handling or leading a creative or marketing team is an advantage
• Strong communication, analytical, and project coordination skills
• Amenable to working on-site in San Juan City

Job Type: Full-time

Pay: Php25,000.00 - Php35,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Employee discount
• Flexible schedule
• Free parking
• Health insurance
• Life insurance
• On-site parking
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Ability to commute/relocate:

• National Capital Region: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Attach your Portfolio

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person