This February, GMR is impossible to avoid. Our work is showing up on the world's biggest stages—from Super Bowl LX to the Winter Olympics and NBA All-Star Weekend to the Daytona 500. You can't miss what's everywhere. 🚀
From footfall to feeling. Our Chief Experience Officer, Max Lenderman, breaks down 5 innovations transforming how CMOs measure brand experiences in 2026. Spoiler: it's not about counting heads. It's about measuring what actually matters – the biological and emotional truth of your experiences. Read more on @LBBonline: https://lnkd.in/e7pj4g8A.
We're proud to announce the launch of GMR's Inclusion + Impact 2025 Year in Review. This report honors the contributions of our teams, leaders, and the many StoryMakers across GMR who've advanced our I+I work through everyday actions—big and small. As we move I+I forward in 2026, we're committed to building a culture where inclusion and sustainability aren't add-ons. They're inseparable from how we think, create, and operate. That strengthens our people, our work, and our planet. Curious what we learned? Check it out. 👇 https://lnkd.in/dEv3RUXZ
Only 10 days until Milan-Cortina 2026! Big thanks to Rachel Axon at Sports Business Journal for including perspectives from GMR's Jessica Giordano and Adam Lippard in her deep dive on how the world's most spread-out Games are shaping up for sponsors and stakeholders. The logistics are wild. The energy? Even wilder. Can't wait to see everyone in Italy. 🇮🇹🏅 Read the full article here: https://lnkd.in/grhNyFeB
What does it take to be shortlisted for Campaign US Experiential Agency of the Year, two years in a row? Spoiler: It's not one thing. It's 16,600+ activations in 2025. It's 3,669 staffers deployed across the country executing flawlessly. It's 750,000+ miles traveled. It's 250+ promotions awarding $2M+ in prizes. It's 95% client retention. It's being named a Fortune Best Workplace in Advertising & Marketing™. It's betting on data science and creativity. It's training 85+ data collectors to redefine how brands measure memorability. It's 11 finalist nominations across the industry's biggest awards. It's our creatives, strategists, and operators who live the "good enough sucks" mindset. To our StoryMakers: this recognition is yours. Let's keep delivering unforgettable experiences and see what the jury brings. 🚀
Memory is the new metric. Our Chief Strategy Officer, Elke Jones, breaks down how GMR's Brand Experience Index is redefining what it means to create memorable brand experiences. The secret? It's not just about noise and hype—it's about designing with intention and authenticity. Read more on LBBonline - Little Black Book: https://lnkd.in/e36Zuswb.
Retail meets innovation at #NRF in New York. GMR's Executive Creative Director, Farah Brigante, shares how we created an experience for #GMRClient Comcast Business that kept attendees intrigued, engaged, and coming back for more—complete with interactive games and a surprise Broadway finale at Hudson Yards.
Forget surveys and footfall counts. Max Lenderman, GMR's Chief Experience Officer, is back with another set of observations from CES 2026, this time breaking down the breakthrough sensor tech redefining event measurement—from infrastructure LiDAR to bio-readers and electronic noses. The data is in. The vibe is measurable. Read Max's full piece on the future of event measurement. ⬇️
"Synthetic empathy is a risk in marketing." Max and Elke are kicking off the 2026 season of the Voice of Experience with a deep dive into Max’s “Experience This!” zine, which you can check out here: https://lnkd.in/e2SqUejZ. Discover how synthetic empathy is reshaping human interaction and the future of technology. Hear what Max thinks about the importance of meaningful transformation over mere dopamine spikes in marketing strategies, and why he is strongly advocating for brands to focus on growth and genuine human experiences. 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
At #CES, the slogans have shifted from "changing the world" to "optimizing life." But when machines handle the logistics, who handles the meaning? GMR's Chief Experience Officer, Max Lenderman, explores why IRL experiences are the new luxury and why it's time for brands to rethink strategy. Read the full piece. ⬇️
