Xfinity Connexion Tour x Atlanta University Center Consortium GMR partnered with Comcast to design and deliver an Xfinity Connexion Tour stop that embedded the brand in AUCC’s campus culture—connecting students to “drop” culture through creators, music, art, and exclusive student access.
At F1 Austin, Williams Racing brought fans into the heart of the action with a simulated pit stop challenge—giving attendees a glimpse of split-second race strategy and behind-the-scenes access. Thanks to GMR's Experience Insights and Data Manager, Margaret (Meg) Stewart Stewart for capturing how this hands-on moment became the ultimate “Access Granted” experience. Stay tuned for more SOLE Science™ Snippets as we explore experiential activations around the world. ✨
Celebrating 11 unforgettable years with #GMRClient Xfinity and the NASCAR Xfinity Series! 🏁 From throwback fan campaigns to exclusive experiences and a show-stopping set by Russell Dickerson, it was a weekend packed with memories. Big thanks to GMR Account Supervisor Jack Warren for capturing all the highlights. Here’s to what’s next for Xfinity and the future of motorsports!
At one of the biggest weekends in culture, GMR helped Xfinity show up as more than a telecom provider, but as a lifestyle brand for fans living at the intersection of sports, tech, and creativity. Xfinity teamed up with Complex to record a live episode of GOAT Talks featuring DeMarcus Cousins and Shilo Sanders, connecting Xfinity’s sports DNA to the conversations driving athlete and youth culture today.
As the Official Health Insurer of the NFL, Cigna Healthcare teamed up with former NFL player Joe Thomas, who’s now making waves as a swimmer. From rights activation to talent coordination, GMR is proud to bring Cigna’s NFL partnership to life with Everyday & Extraordinary storytelling. Here’s a look at Joe’s journey beyond the field.
We're proud to have been along for this ride. While the NASCAR Xfinity Series may be ending, GMR's EVP Todd Fischer is giving you the winning playbook.
At the Ryder Cup in New York, #GMRClient Hewlett Packard Enterprise delivered a hospitality program defined by custom touches—personalized gifts, immersive lounges, and interactive experiences at every turn. Here’s a look at how we helped create memories that last well beyond the final putt.
Big congrats to GMR’s Talent Development team, which was ranked as one of the Top 50 Learning & Development Team’s alongside some of the biggest employers in the world, including Amazon and Apple! This recognition speaks to the significant impact GMR’s TD team has made within our agency, alongside their contributions to their professional community through thought leadership, innovation, and exceptional leadership. Want to benefit from this incredible group, check out our Careers page at https://lnkd.in/enmuHeJz.
The energy was electric all weekend at Martinsville Speedway, where #GMRClient Xfinity put fans at the center of the action. It all began with a high-octane kickoff as 23XI’s Bubba Wallace thrilled fans with an engaging Q&A and autograph session at a packed Xfinity retail event—setting the tone for unforgettable NASCAR playoff races in both the Xfinity Series and the Xfinity 500 Cup Series. From there, fans explored bold Xfinity 500 Entitlement branding, raced to the Booming Burnout Activation, and unlocked exclusive content drops and sweepstakes through X Marks the Spot. Xfinity Rewards members took their experience to the next level with suite access, driver meet & greets, behind-the-scenes garage tours, and even the honor of Pre-Race Dignitary Roles. Every moment delivered adrenaline, connection, and memories that will last long after the checkered flag. This is how Xfinity brings fans closer to the thrill of NASCAR. 🏁🔥
We're officially 100 Days Out from the Olympic Winter Games Milano Cortina 2026! In a very special episode of The Voice of Experience, we’re joined by GMR's Olympic & Paralympic expert, Erin Greene, to dive deep into the 2026 Winter Games. We're discussing: ⁃ The uniqueness of the Winter Games and the decentralized Milano Cortina venues. ⁃ How brands are moving from "sponsor" to "supporter." ⁃ The power of Italian culture and "vibes" in authentic Olympic storytelling. Plus, Max shares his very practical reasons for loving biathlon! 😂 Don’t miss this insightful conversation as the final sprint begins! 🎙️🎧 Listen here: ⁃ Spotify: https://lnkd.in/gfpGWGDr ⁃ Apple Podcasts: https://lnkd.in/gBiT3U2y
