Fifth Ring, the multi-award-winning international B2B marketing specialist, received the highest accolade on the night, being named Agency of the Year, whilst also being awarded Best in Show and receiving four Lantern Awards and four Awards of Excellence at the Houston Business Marketing Alliance (HBMA) 2024 Lantern Awards of Texas, which recognise exceptional B2B marketing campaigns. Winners of this year’s awards were announced at the 36th Annual Lantern Awards Gala Exhibition & Awards Dinner in Houston on Thursday 21 November. The award categories are crafted to showcase the diverse talents that make Houston’s marketing scene radiate with brilliance.
Fifth Ring, the international B2B marketing specialist, is expanding its senior leadership team with the creation of a new role as the company structures itself to focus on significant growth in the coming year. Jennifer Maclennan, who has been an integral part of Fifth Ring for the last eight years, has been promoted to the newly formed role of Group Managing Director. In her tenure at Fifth Ring, Jennifer has held various senior positions, most recently as Regional Director - Europe, which has seen her perform a pivotal role in delivering key strategic initiatives, leading an ambitious recruitment process, expanding business operations, building strong client relations, and delivering exceptional results for the business. The Aberdeen headquartered agency, which has offices in Singapore and Houston, created the role to support Fifth Ring’s significant growth trajectory and to accelerate further expansion. In this new role, Jennifer will take overall responsibility for all operational activities and support sustained growth and continued expansion into new markets. Fifth Ring founder Ian Ord will focus on global revenue growth, international expansion, and acquisitions, and Steve Milne, Group Director of Strategy, will take overall responsibility for brand projects and strategy for clients on a global basis.
Fifth Ring, the multi-award-winning international B2B marketing specialist, has been awarded the Gold Standard Award for Excellence in Integrated Communications within the Digital and Social Category. The prestigious award, from the Public Relations and Communications Association (PRCA), recognised the creation of a highly successful data-driven digital campaign by the Fifth Ring team in Asia for their client Marshall Cavendish Education (MCE). MCE, a global education provider, needed a highly skilled marketing agency to revitalise the image of its Singapore Math programme in eight Asian markets and to position it as engaging and accessible. Fifth Ring’s campaign, titled ‘As easy as Pi!’, included developing Google Ads, social media content, Search Engine Operation (SEO) tactics and a ‘Math Genius Challenge’ contest. The campaign ran for 12 months across the various platforms and generated impressive results: over 67 million impressions, 750,000 clicks, and 3,950 website registrations. Click-through rates consistently exceeded industry benchmarks across platforms and SEO efforts also yielded growth in website traffic and visibility. By transforming the perception of Singapore Math and establishing MCE as the ultimate resource, the campaign effectively addressed MCE's challenge and positioned them as a leader in accessible and engaging math education solutions. PublicAffairsAsia and PRCA Asia Pacific announced the winners of the 2024 Gold Standard Awards at the annual Gold
Fifth Ring, the international B2B marketing specialist, has been shortlisted for two prestigious B2B Marketing Awards – including Global Agency of the Year. The Aberdeen headquartered agency, which has offices in Singapore and Houston, has been shortlisted for the Global Agency of the Year award in recognition of its contribution to clients’ business, creative thinking, financial performance and staff engagement. The agency has also been shortlisted in the Best Product or Service Launch category, for the work to create the E-FWD brand for DC Thomson, which has already won a Drum Award for Energy and Industry at the Marketing EMEA 2024 awards. The B2B Marketing Awards, internationally recognised as the gold standard for creative and commercial excellence in Business-to-Business marketing, are run by B2B Marketing, which also named Fifth Ring in the top 20 of the world’s largest UK-headquartered B2B marketing agencies earlier this year.
International B2B marketing specialist Fifth Ring has been certified as a Great Place To Work®, the most respected workplace accreditation, in recognition of the company’s positive and supportive culture and commitment to colleagues’ learning and development. The certification provides a globally recognised and research-backed verification of an overall great employee experience at Fifth Ring, and is based entirely on what employees say, with 93% of respondents saying they were proud to tell people they worked for the company. Great Place To Work® is the international authority on workplace culture, employee experience and the leadership behaviours proven to deliver market-leading revenue, employee retention and increased innovation. Fifth Ring, an Aberdeen-headquartered agency with locations in Europe, Asia and the Americas, took part in the comprehensive two-step certification process earlier this year to quantify the current workplace culture. The process included surveying employees and inviting them to complete a detailed questionnaire about the workplace. The outcome was then determined by employee feedback and independent analysis of the scores.
International B2B marketing specialist Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia. The agency, which has offices in the Americas, Europe and Asia, builds long and beneficial relationships for and with its clients, from brand to demand, fed by experts in digital, creative, media, public relations and branding. Elevating expertise with new talent Fifth Ring welcomes Account Director Celestine Quek and Account Manager Shivani Shinde to the team in Singapore. Celestine Quek brings a wealth of strategic communication, marketing, client account management and cross-functional team leadership experience. With a proven track record of delivering integrated campaigns for leading brands globally, she will be instrumental in driving client growth and elevating our offering in Asia. Shivani Shinde joins Fifth Ring with a broad knowledge of the maritime industry and a strong digital marketing background. She will be a key part of the account management team to deliver impactful marketing campaigns for clients.
Fifth Ring received the prestigious Energy and Industry Gold award at The Drum Awards for Marketing EMEA in London today. Awarded for their outstanding E-FWD campaign with DC Thomson, this recognition marks yet another milestone in Fifth Ring's journey of delivering award-winning marketing strategies for clients. The win follows a number of achievements over the past year, including three BBN Golden Bee awards and being a named finalist for the AGCC Northern Star Awards and The Drum Awards for Marketing APAC. This year’s ceremony, attended by Creative Director Alan Stobie and E-FWD Account Manager Cara Gill, was the third part of The Drum’s global tour celebrating the best marketing efforts worldwide.
International B2B marketing specialist Fifth Ring has announced several senior appointments as it eyes further growth across its three global offices. The Aberdeen-headquartered agency, which has bases in the Americas, Europe and Asia, has built long-lasting relationships with its clients based on tangible results fed by experts in creative, media, public relations and branding, while its digital teams focus on inbound and lead generation campaigns. And it has enhanced that offering with the appointment of Steve Milne as Group Director of Strategy, Dr Chloe Hodge as Head of Brand, and Sarah Gray as Head of Client Services in its Europe office, with plans to add at least 14 more people to its global talent pool in the upcoming financial year.
International B2B marketing specialist Fifth Ring has made a string of appointments across its three offices following several significant contract wins. The Aberdeen-headquartered agency, which has offices in the Americas, Europe and Asia, builds long and beneficial relationships for and with its clients, fed by experts in creative, media, public relations and branding, while its digital teams focus on inbound and lead generation campaigns. The company is active in a limited number of markets in which its experts have deep insight, blending the best of art and science to enable clients to identify and own their chosen market spaces. And it has strengthened its talent pool with the addition of seven new team members in its Aberdeen office; three in Houston; and four in Singapore.
