Ventajas
The agency has a strong vision for the future. What was once a direct mail agency has truly evolved into a full-service, multichannel creative shop. I don't think there is a person here who is not willing to do whatever it takes to do great work. There's also a pretty good work/life balance, which can be tough to find in advertising. The culture is very laid back - no big egos and people are nice and approachable, even in senior positions.
Desventajas
At times, executing on the agency's vision can be problematic. We can deliver top-notch digital projects, but the path towards that delivery can be painful. As RAPP grows, the company needs to ensure that they have the right digital skill sets in house and continue to refine process in order to deliver efficiently for clients.