Ventajas
Great people who are willing to lend a hand to help no matter your timezone is. Easy to bring in your execs to meetings to help you get the deal across the line. Lots of great tech that is talking to each other to help you get your job done efficiently. A product with an interesting vision that is challenging the status quo of how companies interact with corporate content.
Desventajas
Tough sell with a fierce competition against a perceived free. Being part of a launch team in a new market is causing challenges to get airtime with prospects as most of them don't recognise the name. Spending a lot of hours in cold calling and cold emailing with a small conversion rate from contact to first meeting. Mid-market is a tricky patch as most companies are stabilising their platforms and not yet in the innovation journey.