I interviewed for a Strategy Manager role at the LEGO Group—a process that was structured, insightful, and surprisingly playful. It began with a recruiter screening, followed by a case study focused on market entry strategy. In the panel interview, I presented my analysis and discussed how purpose-driven strategy fuels both innovation and growth. A cultural fit round emphasized collaboration, creativity, and curiosity—core LEGO values. One question stood out: “How would you build a business case using only LEGO bricks?” I didn’t get the offer, but I left inspired by their thoughtful, values-led approach.

Thorough interview process, focused on previous experience and values fit with LEGO. Three rounds of interviews, final interview included an exercise to prepare a presentation for in advance, plus more general questions about f.