An old coworker referred me for the position. I was emailed by the recruiter and a phone interview was set up. The phone interview was very typical and after about 20 mins I was offered an in-person interview. I interviewed with 4 people separately and while some of the questions were repetitive, it also seemed each person had a different angle they covered with their questions. One person asked very SEO related questions and scenarios, another more managerial, another more personal questions and the other (account director) even more general questions. Overall, it was a good interview experience. I wasn't offered the job -- I was told I would be a good fit for the SEO Coordinator position (one position lower), which I can understand.