he words you use during an interview can make a big difference. Consider the difference between these two responses: "I helped brainstorm ideas for campaigns." "I generated ideas that were used in award-winning, successful campaigns." Both answers are reasonable. But where one conveys significant accomplishments and makes a strong, positive impression, the other response is a bit bland and forgettable. Let's dig in to see why the second response is more powerful. To start, the word "helped" (which is seen in the first response) is vague. To an interviewer, this could mean that you presented a list of powerful ideas—but it could also signify that you were a near-silent participant on a conference call to discuss the campaign. The second option uses a more active verb—a person generating ideas is deeply involved in the project. Plus, powerful adjectives are added; not only did you come up with ideas, but they were good ones