1. phone screening 2. On-site Interview & Presentation: Product and Market Strategy Analysis Candidates will receive a designated product topic in advance and are required to prepare a presentation that includes: - Product Market Analysis: Overview of market trends, target customers, demand potential, and growth opportunities. - Competitive Product Analysis: Comparison of major competitors’ products, pricing, channels, and marketing strategies, along with an assessment of the company’s strengths and weaknesses. - Strategic Recommendations: Concrete proposals such as improving existing products, developing new products, or introducing external products, with rationale and expected impact. Q&A will be given during the session. The final stage will be an Excel practical test to evaluate data organisation and analytical capabilities.