I was initially contacted via LinkedIn after I had been referred to the hiring manager. The email simply asked if I would consider leaving my current employer. I responded with a typical, "I'd consider it if the opportunity was right" response. I met informally with the owners during lunch one day and they more or less wanted to make sure I was capable of performing what they required. They asked general questions about the online marketing & advertising industry to make sure I knew what I was talking about. Before leaving I made several suggestions to improve their current model and they seemed impressed. A few days after our initial meeting, I received a phone call from the owners and an offer letter via email.