My interview process began with a recruiter call in December, but I did not speak with the hiring manager until February. While the recruiter was friendly, the overall timeline felt slow and somewhat disorganized.
During the process I was asked to complete a substantial take-home case study developing a consumer growth strategy and supporting model for the Forage app. I spent several days researching the market, building the strategy, and creating an acquisition forecasting model.
After presenting the case, additional expectations around the model were introduced, including more granular forecasting and lifecycle assumptions that were not clearly outlined in the original prompt. The feedback ultimately centered on the model lacking certain data breakdowns and additional modeling rigor, even though the totals and core calculations were already present and could have easily been expanded if that level of detail had been communicated. The evaluation ultimately felt closer to a product growth analytics exercise than the strategic marketing case described.
I was also told I would have the opportunity to present the revised model to the team, but that presentation never occurred despite the additional work requested.
Looking at the other reviews, it appears the expectation of producing extensive case studies is not unique to my experience. While the mission of the company is compelling, ironically the process required a significant unpaid time investment and the expectations around scope and evaluation criteria were not clearly communicated.
