First was a phonecall from a third party hiring company who asked me very basic questions about my experience in sales and my eligibility for the role. Next was a Hirevue video interview; The questions were relatively normal, those that you find on the internet when you search 'common interview questions'. One or two questions were specific to Dyson technology but not difficult, and one was a small essay about sales which whichever was fun. Final stage was a store interview, in which I had to answer some verbal questions, perform a demonstration of a product and fill out a SWOT analysis form judging the store layout. The questions were again fairly basic, judging my ability to work alone (fitting to the expert role) and customer experience. My interviewer performed a demonstration for me prior to my own, which judged my ability to sell rather than product knowledge which was comforting. The SWOT was easy if you have used the system before, it was just finding strenths, weaknesses and improvements within the store.