There was a misalignment between the job description in the online posting and what the hiring manager actually wanted. In the online job posting there were three separate bullet points that spoke to social media and digital marketing aspects of the role. When I had the initial call with HR, I spoke to this experience and was called to have an interview with the hiring manager. During the in-person interview, the hiring manager explained that this was a "traditional marketing" role. When I touched on my digital and social media marketing experience he reiterated that this role wasn't really digital and the company wanted more traditional marketing (like mailers, trade publications, trade shows, conferences). This was not highlighted in the online job description. I wouldn't have applied for a "traditional marketing role" as my past experience aligns with more current and digital marketing. The disconnect between the posting, HR screening and the actual interview turned into a waste of my time.