Recruiters discussed the position with me first, then I had a phone interview with the CEO and then an in-person interview. The purpose of the position was to improve the very new eCommerce website. I spent some time looking at the website so that I'd be able to present some thoughts during the phone interview. The CEO and I started off discussing what it means to be a "creative" person (i.e. someone who is into art, music, writing and stuff like that) while also having a background in more technical matters like math and science. She seemed to be looking for that sort of person for the web coordinator role, and although my resume was a bit of a mess in my opinion, I made the most of the fact that I had both copywriting experience and coding knowledge. I then offered to give her a run-down of things to improve on the website, which was basically my opportunity to demonstrate that what I lacked in experience I could make up for with ideas.
The next step was an in-person interview, in which the CEO spoke a bit more about the company and said that she wasn't exactly sure what she was looking for in the role - it was a little bit of everything basically - but that the current person in the position had a marketing background and it would be good to have someone with a tech background in the role instead. Since the role was quite new, she didn't have very many specific questions - it was more of a discussion than an interview - but she did ask how I would describe my room in terms of cleanliness/messiness because how people organized their rooms often determined how they organized their work space and activities. I said that while my room wasn't tremendously clean, I did have certain general locations for certain types of things (shoes, books, etc.) so it wasn't like things would just get tossed willy-nilly. That seemed to be a pretty decent answer and I ended up getting hired. I was also very honest about my concerns that I didn't have the right experience for the job (for example, I'd never had a job title that included "manager" or "coordinator"), and that honesty probably helped rather than hurt my chances of getting hired. The CEO definitely prefers it when people don't pretend to know stuff they don't know. Also, the role turned out to be quite fit for a junior-level employee and someone more senior would have probably demanded better pay.