Applied online, was selected for Apple Hiring Event at local store. Group of around 10 of us, "interview" was very relaxed, Apple Employees gave an introabout their background then asked us. Watched slides / videos on working at Apple with open discussion / commentary after each one. Did group activity where we broke into two groups and passed around an iPad that had questions at random about previous work / personal background. The overall experience was diffeeebt than any other interview and really made me want to work for Apple. In the end I did not get a callback but will reapply in future as I ow understand the format. Also I applied for an Apple Manager position but it became very clear that the Hiring Event was only for those interested Specialists / Geniuses. I found this a bit disappointing and confusing as I wasn't quite sure why I was invited to this Hiring Event.