🚀 For 25 years, we at idealo have been driving change in e-commerce to enable better shopping decisions. What is important to us: 👉 Consumer protection: We protect our users from fake shops and support them in making safe shopping decisions through careful merchant checks and complete price transparency. 👉 ️Transparency: Fair competition enables transparent decisions. We are committed to the consistent enforcement of the Digital Markets Act (DMA) - to preserve freedom of choice. Because fair competition is good for business! 👉 Artificial intelligence: We have already been relying on AI for many years, e.g. to improve our data quality and processes. Now we are going one step further and not only driving forward our product development with AI. Our goal: “AI-First” - for the good of merchants and customers. 👉 Sustainability: For us, conscious consumption means fair prices and transparent information. In this way, we enable our customers to better understand the offers before they buy and make shopping decisions, they are happy with - whether for new or used goods. 🎂 idealo turns 25 - and we're celebrating with 25 × WOW. Over the next 25 weeks, we'll be taking you behind the scenes of a platform that does more than comparing prices. Look forward to 25 surprising insights, courageous positions and personal stories.
Each year, our idealo survival insurance supports a climate protection project that offsets 50% of our employees' emissions. For 2023, we've partnered with CarboCert to promote regenerative agriculture, leading to an offset of over 6,000 tons of CO2e. 🌱 To gain a deeper understanding of the project, our co-founder and member of the advisory board Albrecht von Sonntag and some members of our idealo team, alongside SouthPole, a carbon finance consultancy, visited one of the farms involved in this project who implemented regenerative agriculture methods. During our visit, we learned about sustainable farming practices and the vital role of humus in climate change mitigation. Soil can act as a carbon sink through the formation of humus. This fertile top layer of soil contains carbon that has previously been CO2, thus contributing to carbon sequestration. 🌟 Globally, soils are in poor condition, resulting in humus loss, reduced fertility and CO2 release. By supporting sustainable agriculture, we can promote humus accumulation and CO2 sequestration, providing a pathway to less carbon emissions and a healthier environment. 🌱 Want to learn more about our survival insurance initiative and the benefits of regenerative agriculture in the fight against climate change? Watch the video to find out more.👇 #idealo #idealolife #Sustainability #RegenerativeAgriculture #HumusProject
“You must be curious and willing to dive into a topic to comprehend it so you can work on it effectively.” Meet Peter Jentsch, Head of Architecture and Software Engineering. “I joined 11 years ago. idealo gave me a chance to be part of creating a new product, which should establish a growth opportunity for an already successful platform. This was the idealo Direktkauf (“direct purchase”, making it possible to purchase products directly through idealo). While developing it, we had a lot of independence and liberties, and I was involved in programming and then launching the product at the end, celebrating its success. Eventually, this product was discontinued, and I and many others got involved with the big “AWS migration” project. While this happened, I had plenty of time and opportunity to decide where to go next – a great opportunity. Eventually, I decided to switch to the position I am currently in. One thing I really enjoy is the opportunity to stick with a project and be along for its journey from start to finish, from the first conceptual phase to the eventual feedback once it is released, whether it’s positive or negative. Over the course of the last couple of years, things have changed, and so has your own perspective – which is very interesting. idealo is constantly working on a lot of things, and a big part of this is developing software. Read more 👇
CSS animations without sacrificing INP? 🎨 In the latest idealo tech blog article, learn how animations were implemented for the idealo website header without negatively affecting the Interaction to Next Paint (INP). Why does this matter? Poor INP scores can degrade user experience, especially on mobile devices. The blog post covers the challenges faced and how focusing on the CSS properties ‘transform’ and ‘opacity’ provided a solution. 💻 Read the full article now to learn more 👇 #idealo #idealolife #idealotech #css #animations #frontend
Strengthening our commitment to fair market conditions and consumer protection. 🙌 We're thrilled to welcome Honey Deihimi as our new Senior Vice President of Corporate Affairs. With her deep expertise in European competition and antitrust law, plus years of experience in politics and management, Honey is the perfect fit to help us continue fighting for fair competition and consumer protection in e-commerce. As the landscape keeps changing, we're more committed than ever to ensuring that our users get transparent and fair market conditions. Having Honey on board strengthens our efforts to keep the digital space open, fair, and beneficial for everyone! Welcome to idealo, Honey! 🎉 Read the full press release 👇 #idealo #idealolife #CorporateAffairs #ConsumerProtection #eCommerce
“At the end of the day, everyone is happy: our customers, merchants, and idealo.” Meet Andrea Springer-Ferazin, Head of Marketing Tech. “I joined idealo six years ago, focusing on customer acquisition and retention. We manage the technical marketing channels of idealo – the channels through which we reach potential new or existing customers to make them aware of us and keep using our services. We reach out to them to show them what an excellent service we offer and make them aware that by using our price comparison, they can save quite a lot of money when shopping online. Also, we get existing customers to return to idealo when a product they have looked at is available at an even lower price. What I am especially proud of: Establishing Marketing Tech as a collaborative, cross-functional concept was a huge – and successful – mindset shift. Until just four years ago, there was a Marketing and a Tech team, and they communicated via isolated ticket requests. My heartfelt ambition was to get both sides to sit down and work together. After all, there is no modern marketing without the technology required and vice versa. So why not merge both sides with a clearly defined common goal? We got to know each other better, and once we had established a Marketing Tech strategy, we became a perfect use case, as in: “See how well this works, how well these two sides fit together?” #idealo #idealolife #peopleofidealo #peoplestory #marketing #tech
We sat down with Martin Gerlach, who has been a part of the idealo team for over ten years. Martin started as a Java developer and now works as a software developer and data engineer in the Inventory department. Read the full story to learn more about what motivates him and the projects he has been involved in. 👉 #idealo #idealolife #careerjourney #leadership #peopleofidealo #peoplestory
As idealo grew to over 76 million visits per month, we needed a solution to support this rapid expansion. 🚀 By migrating from our on-premises data centre using AWS Partner MongoDB to Amazon Web Services (AWS), we gained the scalability, flexibility, and security needed while streamlining operations and cutting overhead. During Black Friday last year, MongoDB Atlas on AWS enabled us to handle up to 200,000 queries per second, ensuring a smooth user experience. This shift led to an 84 % reduction in resource usage and allowed us to focus more on innovation. 💙 🔗 Learn more about our journey: https://bit.ly/4dnNPGJ #idealo #idealolife #CloudSolutions #AWS #MongoDB
“I’m driven by my fascination with the huge amounts of data we handle at idealo.” 🚀 Meet Martin Gerlach, Senior Software Developer. “Since joining the company in 2013, I’ve been heavily involved in working with what was then known as “big data,” focusing on data import. I appreciate the opportunity to contribute to the technical aspects and influence decision-making processes. What my team and I have been doing over the last few years is quite significant. We enabled inventory analytics by collecting data for ongoing changes to listings and preparing it for historical analyses. By relating this data to other parameters, such as user data or seasons, we enable our analysts to understand price developments, seasonal trends, and when certain products sell best, and ultimately to work with our partner merchants to optimise the inventory that they list at idealo. I also ensure that any changes, such as price changes or product descriptions, are automatically entered into our systems. This is important so that our customers always have the most up-to-date information. There are many reasons why my work at idealo is so exciting. The human and collegial working atmosphere here is great. Also, work-life balance! I started working part-time when my daughter was a year old, and we had our son a few years later. Working part-time? Long parental leave? idealo's flexibility has paved the way for me.” #idealo #idealolife #peopleofidealo #peoplestory
New/old addition to the management team. 🙌 We’re welcoming back Martin Sinner, co-founder of idealo, as our new co-CEO, joining the idealo management team consisting of co-CEOs Maxim Nohroudi and Jörn Rehse. Co-founder Albrecht von Sonntag will join the Advisory Board of idealo and focus on the creation of fair and transparent market regulations in European e-commerce and the enforcement of idealo's interests within the framework of the Digital Markets Act. As part of idealo’s founding team, Martin already was co-CEO until 2012. He then went to Silicon Valley for Axel Springer to develop new business areas. Most recently, Martin worked for several years at 360dialog, a company specializing in WhatsApp marketing, as well as for Media-Saturn (including Redcoon). Welcome to idealo, Martin, and here’s to further expanding idealo's strong market position together! 🎉 Read the full press release: https://www.idealo.co.uk/company/press/idealo-co-founder-martin-sinner-returns-as-co-ceo
