Paving the way to 2028 Olympics: OBE partnered with the NFL to bring their flag football vision to life in the UK.
The Drum Awards jury announced: CEO Deb Murray Lemon to judge experiential category this year.
BizBash editorial spotlight: Nike and DICK'S Sporting Goods hit the road to empower young female athletes. This summer and fall, Nike and DICK'S Sporting Goods are teaming up to empower young girls on—and off—the basketball court. “It's been incredibly rewarding to see how these experiences motivate girls to keep playing and believing in themselves," said Hannah Fuhrman, Account Director for OBE. "We have seen girls return year after year and express how this program has impacted their love for themselves and basketball."
Official OBE London office: Playmaker Experiential has adopted the OBE brand name.
Expanding global reach: OBE acquires London-based agency Playmaker Experiential.
