Ventajas
Within the core Raptive product, the work is generally solid and more consistent than on the experimental teams. The ad code team is capable and knowledgeable. I learned a great deal during my time there and genuinely enjoyed working with my teammates. Work–life balance is also a strong positive; expectations around hours are reasonable, and I never felt pressured to work beyond normal hours to keep up.
Desventajas
Leadership lacks clear direction and consistently demonstrates poor strategic judgment. The company regularly pursues expensive side projects with little rationale or long-term value, ranging from Slickstream, to producing a podcast, to reinventing Reddit-style communities, and now attempting to build consumer apps. These initiatives feel disconnected from the core business and show a pattern of chasing shiny ideas without sufficient critical thinking. Teams outside the core ad-tech product are especially unstable; employees on these initiatives should expect a high risk of layoffs within 1–2 years as these projects inevitably fail. Meanwhile, those working on the core product face limited opportunities for promotions and meaningful raises, likely because resources are continually diverted to these unfocused experiments instead of investing in the people and product that actually generate revenue.