1. Strategy & B2B/B2C: We discussed my previous experience, specific channels for building a B2B acquisition funnel, and the key differences between B2B and B2C marketing approaches. 2. Growth & Analytics: Deep dive into how I formulate and validate hypotheses, my understanding of statistical significance, and the specific tools I prefer for A/B testing and data analytics. 3. AI in Marketing: Questions about how I practically apply AI tools to optimize daily marketing workflows. 4. The Take-home Assignment (0-to-1 Strategy): The task was to build a launch strategy for a hypothetical app from scratch. It was very comprehensive and required covering: acquisition channels, funnel projections, target audiences, creative hypotheses, drafting a landing page structure, and outlining a monetization model.