Ventajas
Formation has a great culture, awesome product and the team is fully empowered to execute on the vision. Offices in Fremont, CA and Boulder CO provide access to a lot of startup resources and the company provides a lot of open communications with weekly all hands meetings to provide status on customer deployments and an "open-door" policy with open, honest communications. Lunches are provided and the company makes sure that employees have the tools they need to get their jobs done effectively. Formation uses agile development methodologies to be able to respond to customer requests and market/competitive opportunities very quickly.
Desventajas
Formation is a small startup company, competing in a very big market (Data Center Cloud Storage) so it is expected that there will be a lot of competition, but seems to have the right management team to navigate this closely.