Ventajas
Technology arm (apps) does allow for implementation of ideas and strategies. Breadth of company means by a law of averages there are some good people, but the most dynamic leave after a couple of years to go to found their own thing, to startups or genuine tech companies (GAFAM).
Desventajas
- trying to play upstream but the majority of talent is 5-10 years behind the curve ie builds slides with too many words on them and hides a lack of real insight into a problem behind jargon. - wants to keep with strategy houses and has made a number of acquisitions (frog, idean etc) but has killed them with a rigid culture. Massive waste of money and talent - Capgemini as a Brand invokes big tech projects, bad UX, too many project managers. Behind Accenture in this space and now where near a strategy house.