Preguntas de entrevista de Consumer insights analyst
396
Preguntas de entrevista para Consumer Insights Analyst compartidas por los candidatosPrincipales preguntas de entrevista
They asked to complete a data case study.
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Prepared case study with the data provided and was asked to present it to a panel of 5 to 7 people. Menos
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After case study, how long you have to wait to hear from them back?
Personales, laborales empresas anteriores jefes directos, direcciones sueldos
1 respuestas↳
Fue en linea
Nothing. The head of the recruiting firm said he could size people up in 30 seconds and did not need to ask anything. The only thing he could have seen was my age; of course, he might not have liked navy blue suits.
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There was absolutely nothing to answer.
Please recall a latest FMCG innovation in Chinese market that incorporates technology in design to make consumption more convenient.
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I would like to start off by stating the broad image, in my personal view, the latest and also the long-term FMCG innovation trends would be the digitalization. In the information society, data is now the new petroleum that fuels the growth for corporations. The logic is simple, the sustained growth can be best achieved when we understand exactly what consumers need now and later, which in turns allow FMCG players to design the best product for the customers. For customers, once their needs are being observed and predicted correctly, their consumption would tend to be swift and hence convenient. The innovation I would like to talk about is the 3D-print personalized face masks developed by one of the leading players in FMCG market. The process is simple: first, using the app to scan user’s face to get the exact measurement of user’s face to determine the size of the mask; then, based on the answers users have provided, the system will recommend the unique combination of ingredients allocated to different zones on the face; and finally, click on order and the face masks will be printed mwithin 15 minutes. This customized product has certainly made consumption more convenient since it is tailored according to the user’s characteristics, and therefore should provide the unique and exact solution for the customer and therefore there is no need for customer to further compare with other competing products. Of course, the customized products are limited by the production capacity, yet the process can be referred to mass production design as well. By collecting a large sample of data including that personalized information, manufacturers can design range of products satisfying different segments of population, which can be used for mass production for the whole population. Menos
What is Net Promoter score, Customer Satisfaction studies, How do you find insights from data? Project Management for Consumer data gathering, Process at a Call centre to capture customer feedback. What is a Consumer Insight? Have you done any customer data capturing thru digital channels? B2B Customer interaction if any experience please share? Strengths and Weakness. Challenges faced in previous role and how did you tackle it? How are you able to manage and engage senior stakeholders ? Strategies for Customer experience
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Gave definition of NPS with examples. Explain process of capturing data from call centre and making dashboards for easy viewing. In sighting is critical and gave examples complex data to sharp deep consumer pain points Menos
What have you done in the past that can help you in this position?
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Talked about my past group projects at school, and tied it in to the responsibilities of the position. Menos
Experiencia, skills, estudios, y que era lo que más me agradaba laburar.
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Mucha, amplios y adaptable a las ramas del rubro.
tell me a little bit about your research experiences
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I told a research project I did in grad school
What computer software do you use?
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I Use Microsoft Word, Power point, Excel, Outlook, and SPSS.