Ampush

## Pregunta de entrevista

Entrevista de Media Analyst

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## Respuestas de entrevistas

5 respuestas

27

Q3: .352 Steps: \$1.10 per like - 20% margin = .88, this is the total you can pay to facebook per like It takes 2.5 clicks to get 1 like (40% x 2.5 clicks = 1 like); then .88 (your budget per action) divided by 2.5 (total clicks you need to get a like) = .352 max cost per click

anon en

0

How are you people calculating Q1? Look: 1. The expected value of an acquisition is the probability of event occurring with 1.0 in numerator (1 / 0.12) = 8.3 2. We have (8.3) clicks before we get an expected value, so rounding for conservative estimation, (9) clicks 3. Each click is \$0.13 with (9) clicks, so \$1.17 is the total for each user to install the application (Note: Assuming that our acquisition is the installation and not actually spending money or calling in, ect.)

A Guy en

1

expected value is (1.10 X 40%)= .44 cents. We want 20% of this to be our profit so .44*20%= .088 cents. Since she is paying us our expected value of .44 cents, we subtract the .088 from this to get as it says above....352

Anónimo en

1

Could you go through the steps of how you got to your answers?

Curious en

6

Q1) \$0.0156 CPA Q2) \$200 Q3) ~\$2.30 (rounded)

Anónimo en