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Entrevista de Media Analyst

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Ampush

The 15 min, 5 question quiz. It's a relevant and a useful tool for the Ampush recruiting team to use, but the way the quiz was set up (timer at the top requiring scrolling up intermittently to check time left, misspellings and poor grammar in the questions themselves making which verb goes with what noun confusing) seemed a bit unprofessional. It would be nice if it could be cleaned up a little more, especially the wording of the questions. The questions themselves were not too difficult, as long as you have a grasp of social media acronyms such as CPM, CPC, CPA, CR% and how they relate to each other. Note that the required formatting for the answers is picky; you have to answer with two decimal points for every number (not for %s) and add in special characters (e.g. $, %). Example questions below; these are not the actual questions from the quiz but very similar. Example Q #1: You are running an online ad campaign in order to drive installs of a client's application (the action). Your cost-per-click (CPC) is $0.13 and 12% of the people who click the ad will install the application. How much do you spend per action (what is your CPA)? Example Q #2: You are running an online ad campaign. Your client wants to get at least 500 people to click an ad that links to her personal website, and she is willing to pay $0.40 per click. If you fulfill the goal of getting 500 clicks, how much does the client end up spending? Example Q #3: You are running an online ad campaign for a client who wants more people to "like" his business' Facebook page. She is willing to pay $1.10 per "like". 40% of the people who click on his ad will "like" her Facebook page (this is the CR%). Your goal is to make a 20% profit margin. What is the maximum amount you can pay Facebook per click and still get that 20% profit margin (assuming profit = rev - cost).

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5 respuestas

27

Q3: .352 Steps: $1.10 per like - 20% margin = .88, this is the total you can pay to facebook per like It takes 2.5 clicks to get 1 like (40% x 2.5 clicks = 1 like); then .88 (your budget per action) divided by 2.5 (total clicks you need to get a like) = .352 max cost per click

anon en

0

How are you people calculating Q1? Look: 1. The expected value of an acquisition is the probability of event occurring with 1.0 in numerator (1 / 0.12) = 8.3 2. We have (8.3) clicks before we get an expected value, so rounding for conservative estimation, (9) clicks 3. Each click is $0.13 with (9) clicks, so $1.17 is the total for each user to install the application (Note: Assuming that our acquisition is the installation and not actually spending money or calling in, ect.)

A Guy en

1

expected value is (1.10 X 40%)= .44 cents. We want 20% of this to be our profit so .44*20%= .088 cents. Since she is paying us our expected value of .44 cents, we subtract the .088 from this to get as it says above....352

Anónimo en

1

Could you go through the steps of how you got to your answers?

Curious en

6

Q1) $0.0156 CPA Q2) $200 Q3) ~$2.30 (rounded)

Anónimo en

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