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Entrevista de Sr. Brand Strategist


Kaiser Permanente

If we were sponsoring a disaster relief benefit in a part of the country that was impacted by a natural disaster through our community benefit arm, how and where would you use the thrive logo and tagline?

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I would not use the thrive logo or tagline. I think thrive sounds like a proactive and positive uplifting message and the mission of supporting a community in repair is not uplifting, it's more serious and caring, it would not be the right emotional tone.

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