Pregunta de entrevista
Entrevista de Sr. Brand Strategist
If we were sponsoring a disaster relief benefit in a part of the country that was impacted by a natural disaster through our community benefit arm, how and where would you use the thrive logo and tagline?
Respuesta de la entrevista
I would not use the thrive logo or tagline. I think thrive sounds like a proactive and positive uplifting message and the mission of supporting a community in repair is not uplifting, it's more serious and caring, it would not be the right emotional tone.