Applied online. Received a invite through HR to a hiring event 1 month in advance. Asked to choose from various sessions on various days. As noted by others we went through a presentation and were asked to interview a "BFF" and then introduce them and why they want to work at Apple..what makes them special. Group activity consisted of two managers asking group/panel interview questions. Many situational questions. Later that day I was called and invited to come back that 2 days later. Managers were interviewing 6 people in one on one in 30 minute sessions through out the day. Many situational, personality and sales/technology type questions. One week later I received an email asking to come into the store for an interview. Later that day I received an email for a background check. Upon the store interview I met with the Senior Manager for a 30 minute 1 on 1 interview. Discussed the position. Some situational/Sales/Technology questions. One week later I got a phone call from the store saying that they were going with another candidate Overall It was an intensive process that is mainly focused on finding the top performers that fit the Apple Mold. Go into the process expecting it to be difficult. At the start of the hiring event they stress that getting a job at Apple is like getting into Harvard or Yale. Best of Luck